All projects
KENJO
Beauty salon
- Year
- 2026
- Industry
- Beauty & fashion
- Type of work
- Branding
- Scope
- Brand book, media design, interior design.
About the project
This is a case where I was faced with the task of connecting the beauty sphere with Japanese aesthetics, since the customer was inspired by it. As one of the meanings of the hieroglyph that sounds like KENJO, one can find the idea of honoring the work of the master and respecting the guest. As a solution, I stylized the Latin alphabet as Japanese grotesque characters, emphasizing their characteristic elements. There is also a winking emoticon hidden in the sign, which becomes the highlight of this case.
