VEYLE

Clothes for the covered

Year

2025

Industry

Beauty & fashion

Type of work

Identity и нейминг

In this case, my goal was to show ease. In search of a light sound, through synonyms, I came across the word veil. I liked the way it sounded, but I didn’t like that in Cyrillic the shape of the letters in this word did not correspond to the sound. Therefore, I settled on the English “veil”, and to soften the pronunciation, I added an “E” at the end, so now it sounds like “veile”. The logo, associated with clothing, strongly suggested a font, and I did not contradict this inspiration. I just worked out the connections and added a graphic sign, which at the same time acts as an accent on the main syllable. The sign itself carries Islamic symbolism in the form of the moon and a smile, as the personification of the kindness inherent in a Muslim.